Small and medium-sized entrepreneurs (SMEs) should seize the lucrative potentials within the burgeoning global halal market as it is the epitome of the Blue Ocean strategy, Deputy International Trade and Industry Minister says.

What would it take for a newly start-up company or a local small and medium-sized enterprise (SME) to benefit from the much-talked about multi-trillion dollar global Halal market?

Malaysian deputy minister Dato’ Mukhriz Tun Mahathir gave an in depth look into the way forward for local Halal industry in this exclusive interview.

The publication features key sectoral analysis and interviews with Halal personalities as well as listings of Halal-certified businesses from around the world.

The International Halal SME Report Directory is the first-of-its-kind publication that offers Halal industry reports and Halal-certified business listing in one neat package.

Some 60 premium HalalSME members enjoyed a good full-page and half page spread of information detailing everything about their companies within the Premium Listing section of the book.

A lot of resources were spent to compile the details of over 1,000 premium Halal-certified or Muslim-owned companies from around the world, which were broken down into eight key subsectors.

Malaysian deputy minister of International Trade and Industries Dato’ Mukhriz Tun Mahathir leads the chorus of approvals for the ground-breaking publication.