Small and medium-sized entrepreneurs (SMEs) should seize the lucrative potentials within the burgeoning global halal market as it is the epitome of the Blue Ocean strategy, Deputy International Trade and Industry Minister says.

What would it take for a newly start-up company or a local small and medium-sized enterprise (SME) to benefit from the much-talked about multi-trillion dollar global Halal market?

Malaysian deputy minister Dato’ Mukhriz Tun Mahathir gave an in depth look into the way forward for local Halal industry in this exclusive interview.

Malaysian deputy minister of International Trade and Industries Dato’ Mukhriz Tun Mahathir leads the chorus of approvals for the ground-breaking publication.